Communications & Public Relations
Director of Communications · PR Strategist
Results-driven communications leader with agency and in-house experience spanning brand strategy, public affairs, real estate, hospitality, and political communications. Known for building narrative, securing coverage, and driving measurable outcomes across the nation.
What I Do
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From press release to placement — crafting narratives that earn coverage across regional and national outlets. Experienced in crisis communications, story development, and executive media preparation.
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Building cohesive brand voices across digital, print, social, and experiential channels. I develop content calendars, messaging frameworks, and creative campaigns that drive real engagement. Also experienced in pitching and building new brand identities for clients across multiple industries.
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Strategic communications support for elected officials and campaigns — from speech writing and event strategy to fundraiser production and earned media. Trusted by Tennessee's most prominent political leaders.
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Proven track record of building compelling proposals and pitches that win. Secured 10+ new client engagements within a single year at Waterhouse PR across diverse industries.
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Production of signature regional events including Bo's Bash — the largest political event in the Chattanooga region — as well as groundbreakings, fundraisers, and high-profile community activations.
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Speechwriting, talking points, stakeholder messaging, and internal campaigns for C-suite and elected officials. Comfortable translating complex priorities into clear, compelling communications.
Career
Leading all communications strategy for Chattanooga's most prestigious master-planned community — a championship golf course and club community currently at 700 homes and actively adding 1,200+ more over the next five years through mountaintop development and major amenity expansion — one of the most significant residential growth stories in the region. Stewarding brand voice, content strategy, earned media, and prospect communications across one of the region's most significant real estate stories.
Strategic partner to the agency CEO across a high-profile portfolio spanning public affairs, hospitality, real estate, energy, and nonprofit sectors. Led new business development securing 10+ new clients within a year — developing every proposal and pitch from strategy through close. Managed integrated campaigns, media relations, influencer partnerships, crisis communications, and flagship events including the annual Bo's Bash.
Developed and executed integrated communications campaigns for a regional electric cooperative serving 40,000+ members across West Tennessee. Led the full brand identity — name, messaging, and visual identity — for Gibson Connect, the cooperative's telecommunications subsidiary. Coordinated communications in alignment with TECA (Tennessee Electric Cooperative Association), the statewide body representing all Tennessee electric cooperatives.
Provided strategic communications support for the nation's largest public power provider across multiple business units and enterprise initiatives. Work included coordinating the Bell Buckle Solar groundbreaking ceremony — a 35-megawatt solar farm project in partnership with Vanderbilt University, Nashville Electric Service, Silicon Ranch, and Duck River EMC — and developing strategic communications plans for the launch of TVA's Innovation Network initiative, among other projects.
Selected Work
A selection of campaigns, proposals, and communications programs representing the breadth of industries and audiences I've served — from Tennessee's State Senate floor to a five-star hotel's grand opening.
Coolidge National Medal of Honor Heritage Center
Led the full communications and PR strategy for the nation's premier military heritage celebration, hosted in Chattanooga — the most significant Medal of Honor event in the country. Managed press strategy, stakeholder messaging, proposals, event communications, and all public-facing content from concept through execution.
PR · Event Comms · Proposals · Stakeholder MessagingTennessee State Senator Bo Watson
Comprehensive PR and communications support for Tennessee State Senator and Chair of the Finance, Ways & Means Committee Bo Watson — including speechwriting, press releases, re-election campaign communications, fundraiser invitations, video scripts, social media, and earned media strategy.
Political PR · Speechwriting · Social MediaSenator Bo Watson — Tennessee Today Podcast
Conceptualized, developed, and launched Tennessee Today — Senator Bo Watson's podcast — from the ground up. Owned every element of the production pipeline: concept and format development, guest strategy, scripting, recording coordination, editing workflow, and distribution strategy. Positioned the show as a platform for policy insight and political leadership across Tennessee.
Podcast Development · Content Strategy · Launch · ProductionTennessee State Senator Bo Watson
Led planning, coordination, run of show, and media for Bo's Bash — the largest political event in the Chattanooga region. Secured media coverage, managed stakeholder communications, coordinated logistics from concept through execution, and ensured the event delivered on its reputation as a cornerstone of the regional political calendar.
Event Planning · Run of Show · Media Secured · PoliticalHamilton County Commission Chairman Jeff Eversole
Served as communications partner to Hamilton County Commission Chairman Jeff Eversole — managing press releases, public communications for commission meetings and agenda items, reelection campaign messaging, fundraiser strategy, event collateral, and direct mail.
Political Comms · Event Design · Direct MailTennessee Valley Authority
Coordinated event planning and communications for the groundbreaking of a 35-megawatt solar farm, uniting Vanderbilt University, Nashville Electric Service, Silicon Ranch Corporation, and Duck River EMC around the goal of powering Vanderbilt's campus entirely with renewable energy.
Event Comms · Energy · Stakeholder EngagementTennessee Valley Authority
Developed strategic communications plans to build employee awareness and excitement around TVA's Innovation Network launch. Produced multiple pitches for internal engagement initiatives, recognition programs, and cross-platform awareness campaigns.
Internal Comms · Strategic Planning · LaunchVolkswagen Chattanooga
Managed strategic communications on behalf of Volkswagen during the UAW union organizing campaign at the Chattanooga plant — one of the most closely watched labor stories in the Southeast. Developed messaging frameworks, stakeholder communications, and media strategy to represent the company's position clearly and responsibly throughout the campaign.
Labor Relations · Crisis Comms · Stakeholder MessagingGibson EMC & Gibson Connect
Led a full brand identity refresh for Gibson Electric Membership Corporation and its telecommunications subsidiary Gibson Connect — spanning naming, messaging, visual identity, communications strategy, and social media for a cooperative serving over 40,000 members across West Tennessee.
Brand Identity · Telecom · Cooperative Comms · Social MediaWaymark Hotel & Caption by Hyatt
Developed proposals and PR strategies for two prominent Chattanooga hospitality properties — Waymark Hotel and Caption by Hyatt Chattanooga Downtown. Crafted media angles, stakeholder messaging, and launch communications designed to position each property within the competitive regional market.
Hospitality PR · Proposals · Brand LaunchChattanooga Airport
Developed integrated communications and PR strategy for the Chattanooga Airport during a significant period of growth — supporting the announcement of new airlines and destinations, infrastructure expansion, and press releases communicating those milestones to the public and regional media. Managed stakeholder messaging and positioning throughout the expansion.
Public Affairs · Expansion Comms · Press Releases · Media RelationsSouthwest Tennessee EMC
Comprehensive member communications, proposals, and content strategy for a regional electric cooperative — from leadership messaging to community outreach serving over 50,000 members. Led a brand refresh for Southwest Tennessee EMC including new logos and updated communications planning.
Energy · Member Comms · Brand Refresh · Content StrategyClient Portfolio
Black Creek Chattanooga
Real Estate / Lifestyle
Senator Bo Watson
Political / Public Affairs
Chairman Jeff Eversole
Political / Government
Chattanooga Airport
Aviation / Infrastructure
Thunder Enterprises
Real Estate / Development / Restaurant
Coolidge Medal of Honor Center
Nonprofit / Military Heritage
Waymark Hotel
Hospitality
Caption by Hyatt
Hospitality
Tennessee Valley Authority
Energy / Public Power
Gibson EMC
Energy / Cooperative
Gibson Connect
Telecommunications / Branding
Southwest Tennessee EMC
Energy / Cooperative
Volkswagen
Automotive / Manufacturing
3H Group
Real Estate / Development
GreenTech Homes
Real Estate / Sustainability
Chattanooga Convention Center
Hospitality / Events
Capabilities
Core Competencies
Tools & Platforms
Let's Connect
From earned media to brand launches, political campaigns to podcast production — I bring strategic thinking and executional precision to every project. Let's build something great together.
